The Creator Economy Under Algorithmic Pressure: A Call for Decentralized Solutions

Video streaming platforms have become battlegrounds where algorithms dictate success, often at the expense of creator autonomy. YouTube's watch-time metrics, Netflix's binge-optimized analytics, and TikTok's micro-interaction tracking have created an environment where engagement trumps creativity. The result? Homogenized content and widespread creator burnout.

Adrián Garelik, CEO of Flixxoo, argues that opaque algorithmic feeds prioritize retention over originality. Sensational hooks now outweigh nuanced storytelling, as platforms condition user preferences through repeated exposure cycles. This system leaves creators guessing at opaque signals rather than focusing on authentic expression.

The solution may lie in Web3 infrastructure. Peer-to-peer distribution networks and tokenized economics could return control to creators. Transparent blockchain-based systems might replace centralized gatekeepers, allowing artists to own their audience relationships directly. Such decentralized alternatives could reshape content monetization in the crypto age.